Reason #3 Why Canadian Companies Need to Measure Carbon Emissions Starting in 2024

Canada’s Bill C-59, introduced in June 2024, mandates that environmental claims be backed by verifiable data, targeting misleading "greenwashing" practices. This law amends the Competition Act, ensuring companies provide solid, science-based evidence for their sustainability claims. Claims like "carbon neutral" or "sustainably sourced", or “Net Zero” now require measurable proof.

Under Bill C-59 it’s crucial for any company making public claims about the environmental impact of their products or practices—whether it’s general sustainability claims, net-zero commitments, eco-friendliness, or recyclability—to ensure these claims are transparent and supported by accurate data. Non-compliance can lead to legal penalties and significant reputational harm.

Why This Matters for Your Brand
The goal of Bill C-59 is not to stop companies from promoting their green initiatives but to ensure those claims are credible. For any carbon claim for example, accurate carbon measurement is now essential not just for compliance, but as a competitive edge in the marketplace where transparency is key and brands are using climate claims to set themselves apart from the competition. To comply with Bill C-59, brands looking to make climate-related claims must focus on measuring carbon emissions to ensure they have the data to back up said claims.

A New Era of Accountability
Bill C-59 signals a shift toward greater environmental and climate accountability. Brands that invest in accurate carbon measurement and reporting will not only meet regulatory requirements but also build trust with consumers, investors, and other stakeholders.

Platforms like CarbonOne simplify the process, helping companies track and validate their claims with ease and at a fraction of the cost of alternative solutions. Is your business ready for the impending carbon reporting requirements?

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Reason #3 Why Canadian Companies Need to Measure Carbon Emissions Starting in 2024

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Reason #3 Why Canadian Companies Need to Measure Carbon Emissions Starting in 2024

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